The Influence of Internal Corporate Social Responsibility Factors on the Innovation Climate of Employees in the Healthcare Industry

Abstract

This study examined the relationship between employee innovation and employee-initiated corporate social responsibility (CSR) elements in medical diagnostic enterprises in Pakistan during the coronavirus disease 2019 pandemic. The research identified nine variables of employee-driven CSR, including communication, empowerment, and work satisfaction. The theoretical framework of the study was based on the theory of CSR and the expectancy theory of motivation. It evaluated their effects on the atmosphere for employee innovation using statistical analysis by using Statistical Package for the Social Sciences and after collecting data by using a survey questionnaire. The study population was employees working in the healthcare industry in Pakistan. The findings showed that employee-driven CSR and innovation were significantly correlated, with work satisfaction having the most impact. Overall, this quantitative study provides important insights for both theoretical understanding and practical application in fostering innovation through CSR initiatives. It emphasizes the critical role of job satisfaction as a key motivating factor for innovation within the framework of employee-driven CSR in the medical diagnostic sector.

Received: 12 December 2023 | Revised: 4 March 2024 | Accepted: 1 April 2024

Conflicts of Interest

The author declares that he has no conflicts of interest to this work.

Data Availability Statement

The data that support this work are available upon reasonable request to the corresponding author.