Analysis of Factors Affecting Purchase of Dietary Supplements

Abstract

Today, the world is very competitive which forces an individual to live a stressful life, which leads to no other option but to compromise with the healthy habits. So in order to cope up with this situation, individuals are moving toward dietary supplements. Hence, a study is undertaken to know more about the dietary supplements and the boom in the health industry. Dietary supplements are characterized as any health product that is largely expected to enhance the eating regimen when taken in form of any tablet, capsules, pill, powder, or any other liquid. Presently, the utilization of dietary supplements is on increment around the world. This research will help in studying the early openness to healthful enhancements by possible shoppers and to identify their buying pattern. This research talks about the increasing intake of dietary supplements among the population of age group above 18 years. With the coronavirus pandemic, a few patterns have speed up, while shopper needs have changed in accordance with the emergency. Customers in India have started putting their well-being first, and this research demonstrates that respondents focus harder on a nutritious eating routine.

Received: 16 November 2023 | Revised: 23 January 2024 | Accepted: 26 February 2024

Conflicts of Interest 

The authors declare that they have no conflicts of interest to this work.

Data Availability Statement

Data sharing is not applicable to this article as no new data were created or analyzed in this study.

Author Contribution Statement

Sohela Malik: Conceptualization, Methodology, Validation, Formal analysis, Investigation, Resources, Data curation, Writing - original draft, Writing - review & editing, Visualization, Project administration. Nidhi Tandon: Conceptualization, Methodology, Resources, Data curation, Writing - original draft, Writing - review & editing, Visualization, Supervision, Project administration.