Rational Thinking on Innovative Social Management under the News Media Environment

Abstract

With the continuous development of society and the coverage of information technology, we have ushered in the era of self-media. Under the background of self-media, news media shows its uniqueness in social management, because we live in the same society and share the same interests. Therefore, in the news media environment, innovative social management is the main management direction for the government to maintain our living society and develop steadily.