ALAMRO, Ahmed; AL-GASAWNEH, Jassim; AL SOKKAR, Abdullah; OTAIR, Mohammed; BINKHAMIS, Mohammed; MOMANI, Raed; ALSHINWAN, Mohammad. AI Integration and Digital Communication: The Cognitive Power of Brand Equity in the Jordanian Banking Industry. Journal of Computational and Cognitive Engineering, [S. l.], 2025. DOI: 10.47852/bonviewJCCE52027154. Disponível em: https://ojs.bonviewpress.com/index.php/JCCE/article/view/7154. Acesso em: 16 jan. 2026.