NAGARAJAN, Ramshankar; RAJU, Siva Subramanian; ATHEESWARAN, Athiraja. Data-Driven Churn Prediction: Evaluating ML Models for Business Retention Strategies. Journal of Computational and Cognitive Engineering, [S. l.], 2026. DOI: 10.47852/bonviewJCCE62026861. Disponível em: https://ojs.bonviewpress.com/index.php/JCCE/article/view/6861. Acesso em: 25 feb. 2026.