Zia, A. and Alotaibi, A. 2024. Navigating the Customer Experience Landscape: Unraveling the Dynamics of AI-driven Chatbot Services for FMCG Retailers. Journal of Comprehensive Business Administration Research. 1, 3 (Sep. 2024), 113–123. DOI:https://doi.org/10.47852/bonviewJCBAR42023726.