Natural and Artificial Intelligence Interactions in Digital Networking: A Multilayer Network Model for Economic Value Creation

Abstract

This study investigates the integration of natural intelligence (NI) and artificial intelligence (AI) within traditional firms linked through a multilayer network framework. The research explores this central question: How can the integration of NI and AI, facilitated by copula nodes, drive economic value creation in digitized firms? 

The paper combines theoretical and empirical results of the observed increments in cost-benefit marginality linked with AI adoption by checking out testing in various domains such as manufacturing, retailing, finance, etc. The performance of the model shows enhanced efficiency and decision-making, as well as savings in costs. Copula nodes that connect multilayer networks blend NI with AI, boosting overall value. Unlike existing studies, this framework operationalizes copula nodes to capture real-time dependencies between human-driven and AI-driven processes, offering a comprehensive view of economic value creation across digitized firms. A methodology section outlines the empirical validation process conducted across multiple industries (manufacturing, retail, and finance), providing key insights into efficiency, decision-making, and cost optimization.

The practical implications offer a strategic pathway for firms to enhance profitability and competitiveness in the digital age. The results underscore the importance of strategically integrating AI with human intelligence to maximize economic outcomes.

Received: 18 August 2024 | Revised: 22 October 2024 | Accepted: 10 November 2024

Conflicts of Interest 

The author declares that he has no conflicts of interest to this work.

Data Availability Statement

Data sharing is not applicable to this article as no new data were created or analyzed in this study.

Author Contribution Statement

Roberto Moro Visconti: Conceptualization, Methodology, Software, Validation, Formal analysis, Investigation, Resources, Data Curation, Writing - Original Draft, Writing -Review & Editing, Visualization, Supervision, Project administration, Funding acquisition.