Fan Art in E-Commerce Marketplace Copyright Protection: A Study of the Chinese Experience

Abstract

This research article aims to explore the Chinese experience in dealing with fan art within the copyright protection framework on e-commerce marketplaces. The findings highlight the complex relationship between fan art, copyright infringement, and e-commerce platforms in China. While fan art has become a significant cultural phenomenon and a means of artistic expression, it often infringes upon the copyrights of the original creators. The article examines the legal implications and challenges associated with fan art, focusing on its impact on intellectual property rights and the e-commerce environment. Furthermore, the study analyzes the measures taken by Chinese e-commerce marketplaces and the government to address the issue of copyright infringement in fan art. The research evaluates the effectiveness of existing copyright protection mechanisms, such as takedown notices, filtering technologies, and legal enforcement actions. This article investigates the Chinese experience in dealing with fan art within the copyright protection framework on e-commerce platforms. The article also explores the impact of Chinese internet culture and the attitudes of fan artists and consumers toward copyright protection. Additionally, it investigates the opinions and experiences of copyright holders in relation to fan art on e-commerce platforms. Overall, this research article provides valuable insights into the Chinese experience of addressing fan art within the copyright protection system on e-commerce marketplaces. By understanding the challenges and potential solutions, policymakers, copyright holders, and e-commerce platform operators can gain perspectives and develop strategies for adapting copyright protection mechanisms in the digital era.

Received: 24 December 2023 | Revised: 28 February 2024 | Accepted: 16 March 2024

Conflicts of Interest

The authors declare that they have no conflicts of interest to this work.

Data Availability Statement

The data that support this work are available upon reasonable request to the corresponding author.

Author Contribution Statement

Anna Pokrovskaya: Conceptualization, Investigation, Resources, Writing – original draft, Writing – review & editing, Visualization, Supervision, Project administration, Funding acquisition. Irina Gronic: Conceptualization, Methodology, Investigation, Resources, Writing – review & editing, Visualization, Supervision, Project administration, Funding acquisition.